Xiaomi is a company known for their smartphones, although in the past they have also dabbled in the creation of other products, such as drones, air purifiers, electric screwdrivers, fitness bands, power banks, and more. The latest out of Xiaomi’s ecosystem partner XiaoYi is a $330 new mirrorless camera dubbed the Yi M1 that looks awfully familiar. The Micro Four Thirds mirrorless camera features a 20.16-megapixel Sony IMX269 imaging sensor, offering a mechanical shutter, 4K video recording at 30fps, ISO up to 25600, and also ability to shoot in RAW.

The camera weighs just 280 grams and sports a 20.16-megapixel Sony IMX269 sensor, and two different lens options; customers have the choice between a 42.5mm F1.8 or 12-40mm F3.5-5.6 lenses. There’s also a 3-inch, 720 x 480 touchscreen to give you ‘phone-like’ control, while WiFi and Bluetooth will help you share your photographic output with your smartphone.

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Xiaomi Yi M1

The lens has a switch on the side for switching between Macro and Normal shooting. In addition to the PASM mode dial, the Xiaomi Yi M1 camera also sports an additional dial for the quickly changing parameters, depending on which mode you’re in. The camera’s interface is said to be designed keeping in mind the user friendliness of today’s smartphones. So technically, even a novice should be able to jump right in and just start using all the features without much of a hassle.

The camera will sell through China’s JD.com on September 23rd. There is no mention of an international release, although it will not be surprising if online retailers are willing to import it. Just do not expect to get quite as big a bargain by the time it reaches your door.