Yi Technology released its 4K Action Camera, designed to compete head to head with GoPro’s HERO 4 Black Edition at half the price. Inside, the YI 2 contains an identical chipset to the one found in Ambarella’s A9. This chipset powers a IMX377 1/2.3-inch image sensor that capable of capturing video with 4K resolution at 30 frames-per-second, as well as stills with its 12-megapixel sensor.

The lens is 177° f/2.8 wide angle which is similar to the GoPro’s. There’s a 2.19 inch 640×360 touch screen on the back of the camera that makes composing shots easier. The camera is run by an Ambarella A9SE75 CPU which is powerful, yet energy efficient. Battery life is claimed to be eight hours in standby and up to two hours of shooting on a single charge.

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Yi 4K Action Camera

On the rear of the camera Xiaomi includes a touchscreen, with 330 pixels-per-inch. The company has included a 6-axis electronic image stabilization as well as a built-in lens distortion correction tool that automatically removes distortion caused from the wide-angle lens.

The YI 4K comes packaged in a simple white cardboard box that includes the camera, a microUSB charging cable, a 1400mAh battery, and some leaflets. The camera is available in Rose Gold, Pearl White, and Night Black. Considering the Yi 4K Action Camera comes in at only $250, while the GoPro HERO 4 Black Edition is $450, it is safe to say you’re getting quite the bang for your buck with the Yi 4K.